Why Social Proof Matters in eCommerce

According to Rebekah Carter from Findstack.com, she reports “58% of consumers would pay more to support a company with good reviews.” You’ve probably seen dozens of reviews come through your eCommerce website for several products. Maybe you’ve even been fortunate enough to have an online influencer endorse your product. These are both examples of social […]

Posted in News Trent Elijah July 1, 2022

What is the difference between an income statement and a profit and loss statement?

The difference between an income statement and a profit and loss statement is in name only. Both of these terms refer to a report that shows the overall sales, expenses and net income. How does understanding this type of statement help business owners understand their financial health? The income statement is one of the easier […]